We follow a thorough, qualified process for every project. Many parts of the process are iterative, especially during the design and planning phases. This flexibility in procedure allows for constant review and improvement, even during the course of rapid development.
A Modular Process
One of DDSN's key competitive advantages is the modularity of our overall procedure. All of our products and services can be delivered as part of a full development schedule, or individually when needed.
- In some cases, we lead the strategic planning section of a project where others complete the graphic design or programming tasks.
- In some cases, we provide usability and information architecture services upon which others build functional systems.
- In some cases, we design the presentation for a campaign that others execute, or we create a graphical interface for software that others programmed.
- In some cases, we deliver a content management system and provide technical support for a website or intranet that is built by other developers (especially for clients who have internal development teams).
- In some cases, we program or host a system that others have designed.
Of course, we are in our element when we can provide an integrated, end-to-end service that covers all of the jobs outlined above and more.
A Strategic Focus
Whether it's a graphic design job for an online ad campaign, or the deployment of an enterprise content management system, every aspect of a project must be driven be a clearly defined, relevant digital strategy.
We believe strongly in setting clear, measurable goals, and actively analysing the achievement of those goals to identify a project's rate of success.
A User Centred Approach
Easy-to-use websites don't just happen. They require a focus on the product's users and potential users and uses from the very beginning. The design process we follow is based on the principles of User Centred Design (UCD).
UCD has a broader scope than purely "usability"; it considers all aspects of a technology product early on, and continually throughout the planning, conceptualisation, design and development process. We believe that the definition of the key components of a digital strategy should be driven by users (not necessarily by the project owners), so the concept of UCD permeates all levels of our project delivery methodology - even during the pre-planning stages before active "design" has begun.
The UCD-based framework that we adopt in our business is flexible, so we adapt it to suit the particular needs of each project. The outcomes of initial planning exercises are iteratively tested both with stakeholders and users at each step of the way, assuring that our leadership in requirements definition does not distort the real project requirements.
The process is iterative and interactive. We'll initiate an on-going conversation with you about enhancing, modifying, or extending the procedure as we move along.