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Rob Wells-Clarke

CEO, DDSN Interactive

Photo of Rob Wells-Clarke

Rob's roles at DDSN have varied over the years, from Creative Director to Lead Systems Designer. Now primarily involved in client projects as a strategic consultant, Rob nonetheless enjoys getting his feet wet in as many different aspects of each project as time allows.

Thirteen years as a principal at DDSN have given Rob the opportunity to lead teams in the design and development of websites, applications, and online communications systems for high profile clients including Telstra, KPMG, Civic Video, Hewlett Packard, CPA Australia, World Vision, Bush Heritage Australia, Allied Pickfords, Cancer Council Victoria, Godfreys, Earthwatch, Citigroup, The Gould League, The Salvation Army, and many others. He gets especially enthusiastic when working on projects that grow communities (both commercial and non-commercial) or involve the solving of tough business problems.

A proud father of two - whose 8-year-old son already has "Web Designer" on his shortlist of future professions, along with professional AFL footbal player and rock star - Rob finds that despite a wide range of interests, the business and his family successfully and satisfyingly fill his waking moments.

Latest Posts By Rob Wells-Clarke

Mobile Website or Smartphone App? Quick Wins Can be Part of a Mobile Services Strategy

Quick wins are possible, but before launching headlong into the process of creating mobile phone applications and/or mobile websites, it’s important to pause a moment to consider the development of a medium to long term vision of how you will communicate with your customers in the mobile space.
Wednesday 18 January 2012

Common Website Development Pitfalls: The Most Underestimated Website Design Tasks (Part 2)

Some parts of the website development job are always underestimated. We looked at creating great content, defining solid business processes, and staff availability in part one of this article. In part two we'll have a look at some of the other common pitfalls and how to try avoiding them.
Monday 12 December 2011

Common Website Development Pitfalls: The Most Underestimated Website Design Tasks

There are certain parts of the website development job that are always underestimated. Always. Even when the project plan and budget details have been written and analysed in the minutest detail. What are they and how should we deal with them?
Tuesday 8 November 2011

Should I Build a Mobile Website?

Accessing websites on mobile devices like phones and iPads offers quite a different user experience to traditional web access devices like PCs. Is there a good reason to design and build a mobile website separately to your main website?
Friday 18 March 2011

Quick Wins for Websites

A strategy that includes "quick wins" in areas such as usability improvements, online marketing, technology updates, traffic growth, and e-communications can inject new life into your website.
Tuesday 11 January 2011

User Interface Prototypes Save Time and Money

Prototypes are great. They're cheap and easy to create, and they make the rest of your project cheaper and easier to create too. Good prototyping improves the quality of your project. Here's an introduction to prototypes, why they're great, and how to make them.
Tuesday 14 September 2010

Email Marketing is Still Cool

Like Cher, can email marketing stay cool for decades? Is it possible that email marketing can become even cooler over ten years? What's so cool about email marketing?
Friday 25 June 2010

Your Business Blog is the Centre of the Universe

The social networking sites are here to stay and grow. Will they undermine the value of your website (your blog) as a central point of communication with your customers?
Thursday 22 April 2010

Top 10 New Features in Acora CMS Admin Version 5.5.7/12

It's fast! That's number one on the list. Here's a look at what's in the January 2010 Acora CMS release and some hints about what else is coming in July.
Monday 15 March 2010

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