Digital Insight

Quick wins are possible, but before launching headlong into the process of creating mobile phone applications and/or mobile websites, it’s important to pause a moment to consider the development of a medium to long term vision of how you will communicate with your customers in the mobile space.

Some parts of the website development job are always underestimated. We looked at creating great content, defining solid business processes, and staff availability in part one of this article. In part two we'll have a look at some of the other common pitfalls and how to try avoiding them.

There are certain parts of the website development job that are always underestimated. Always. Even when the project plan and budget details have been written and analysed in the minutest detail. What are they and how should we deal with them?

Accessing websites on mobile devices like phones and iPads offers quite a different user experience to traditional web access devices like PCs. Is there a good reason to design and build a mobile website separately to your main website?

A strategy that includes "quick wins" in areas such as usability improvements, online marketing, technology updates, traffic growth, and e-communications can inject new life into your website.

Prototypes are great. They're cheap and easy to create, and they make the rest of your project cheaper and easier to create too. Good prototyping improves the quality of your project. Here's an introduction to prototypes, why they're great, and how to make them.

Fashion designers and website designers both follow market trends. But in the case of websites, it's not only about aesthetics. This article looks at the difference between redesigning and realigning websites.