Digital Insight

Quick wins are possible, but before launching headlong into the process of creating mobile phone applications and/or mobile websites, it’s important to pause a moment to consider the development of a medium to long term vision of how you will communicate with your customers in the mobile space.

Accessing websites on mobile devices like phones and iPads offers quite a different user experience to traditional web access devices like PCs. Is there a good reason to design and build a mobile website separately to your main website?

A strategy that includes "quick wins" in areas such as usability improvements, online marketing, technology updates, traffic growth, and e-communications can inject new life into your website.

Like Cher, can email marketing stay cool for decades? Is it possible that email marketing can become even cooler over ten years? What's so cool about email marketing?

Fashion designers and website designers both follow market trends. But in the case of websites, it's not only about aesthetics. This article looks at the difference between redesigning and realigning websites.

The social networking sites are here to stay and grow. Will they undermine the value of your website (your blog) as a central point of communication with your customers?

What's the difference between statistics and analytics? Consdiering website traffic trends to define goals and measure success.